Morocco is often mentioned as an attractive production country or trading partner, but that does not mean it is the right choice for every entrepreneur. In this blog we discuss situations in which doing business in Morocco can be less logical or efficient.
Small volumes or limited scale
When you work with small production runs or occasional orders, transport costs, communication and lead time often do not outweigh the cost advantage. In such cases, production closer to home can be more efficient and predictable.
Highly specialized or high-tech products
For products that are extremely specialized or have high technological requirements, the necessary infrastructure or expertise is not always available locally. This can lead to quality risks or extra supervision, which cancels out the advantage of lower costs.
Short time-to-market and high flexibility
Companies that need to move fast — for example with just-in-time delivery, customization or frequent product changes — may run into limitations. Lead times, logistics and planning make quick adjustments harder than with local suppliers.
Limited experience with international cooperation
Doing business across borders requires clear communication, agreements and process control. Without experience in international production or sourcing, differences in working methods, culture and expectations can lead to misunderstandings.
High risk aversion or lack of a buffer
Every international collaboration has a start-up phase with uncertainties. Think of quality alignment, logistics, payments or administration. Entrepreneurs without a financial or organizational buffer run the risk that this phase becomes too burdensome.
Conclusion: not every strategy fits Morocco
Morocco is not a standard solution. In some situations it is wiser to choose suppliers in Europe or other regions that better match your scale, speed and risk profile.
A realistic analysis of your product, volumes and organization therefore is always the basis for a successful choice.
