Category: General

A detailed guide to investing in Casablanca real estate with scenarios, forecasts, risks, and a full process from purchase to furnishing, rental management, maintenance, and B&B support through MAROQ.

Practical guide to investing in luxury apartments in central Casablanca for expats, tourism and corporate tenants with short- and long-term rental strategies via Maroq.

Morocco attracts investors with growing cities, tourism and relatively attractive rental yields. But whether it is a “good plan” depends on location, rental model (long-term vs short-stay), legal checks and realistic costs.

Small-scale production in Morocco is a smart step for many brands: you keep control over quality, can adjust faster, and build a sustainable partnership. Especially with leather—jackets and bags—craftsmanship and communication are crucial. In this article we explain how to approach it properly, which choices you need to make, and what to pay attention to.

International sourcing or production requires a clear choice. In this blog we compare Morocco with Europe, Eastern Europe and Asia and show which region best fits different entrepreneurial strategies.

Sourcing in Morocco is often compared with sourcing in Asia, but the differences are significant. Think lead times, minimum quantities, cooperation and management. In this article we outline the key differences so you can choose a sourcing strategy faster.

Morocco is easy for entrepreneurs to understand as “Morocco’s G7”: 7 core regions, each with its own trade logic. In the north you’ll find Tangier–Tetouan as the export and industrial gateway, and Nador/Oriental as a trade bridge with strong diaspora networks. Moving toward the center, Rabat–Salé–Kénitra provides policy, compliance and business certainty, while Casablanca–Settat is the commercial engine for scale, distribution and B2B deals. Further inland, Fès–Meknès offers craftsmanship and agro with strong origin stories, Marrakech/Middle Atlas runs on lifestyle, design and experience, and Souss–Massa (Agadir) is an export machine for agro, fish and processing with EU quality in its DNA.

Doing business between the Netherlands and Morocco is not only about contracts and prices, but also about communication, decision-making and trust. Understanding cultural differences helps make cooperation smoother and more sustainable.

Outsourcing production to Morocco can be attractive, but success is not automatic. It requires realistic choices, solid preparation and local know-how. This article clearly explains what works in practice, what often goes wrong and how risks can be managed.

Morocco is not the right choice for every entrepreneur. In this blog you’ll read in which situations doing business in Morocco is less logical and when other markets better match your scale, speed and risk profile.