Category: Food & Agriculture

Moroccan gastronomy blends Amazigh, Arab Andalusian and Jewish influences. Explore iconic dishes, spices, regional styles, and the culture of sharing food.

Taliouine saffron is prized for aroma and color. Learn where it comes from, what drives its flavor, how to spot real saffron, and what research explores.

Morocco is easy for entrepreneurs to understand as “Morocco’s G7”: 7 core regions, each with its own trade logic. In the north you’ll find Tangier–Tetouan as the export and industrial gateway, and Nador/Oriental as a trade bridge with strong diaspora networks. Moving toward the center, Rabat–Salé–Kénitra provides policy, compliance and business certainty, while Casablanca–Settat is the commercial engine for scale, distribution and B2B deals. Further inland, Fès–Meknès offers craftsmanship and agro with strong origin stories, Marrakech/Middle Atlas runs on lifestyle, design and experience, and Souss–Massa (Agadir) is an export machine for agro, fish and processing with EU quality in its DNA.

Outsourcing production to Morocco can be attractive, but success is not automatic. It requires realistic choices, solid preparation and local know-how. This article clearly explains what works in practice, what often goes wrong and how risks can be managed.

Morocco is not the right choice for every entrepreneur. In this blog you’ll read in which situations doing business in Morocco is less logical and when other markets better match your scale, speed and risk profile.

Morocco offers interesting opportunities for entrepreneurs, but it is not automatically the best choice. In this blog you will read when doing business in Morocco makes sense — and when other markets may better match your strategy, scale and risk appetite.

Importing Moroccan products into the Netherlands offers many opportunities for entrepreneurs, but it also comes with obligations. Think import duties, VAT, rules of origin, HS codes, and the right documentation. Thanks to the EU association agreement with Morocco, many products can be imported at reduced or 0% duties, provided this is proven correctly. Good preparation, reliable suppliers, and knowledge of customs procedures are essential to avoid delays and extra costs.

Agadir offers excellent opportunities for a specialized couscous bar thanks to tourism, a strong local food culture and growing demand for authentic Moroccan dishes. With clear positioning and a good location, this concept can successfully appeal to both tourists and local residents.

Agadir offers entrepreneurs plenty of opportunities in agro & food, fisheries, tourism and export. Thanks to its strategic location, strong production capacity and growing infrastructure the region is attractive for European companies that want to source, invest or expand.

Agadir is Morocco’s agri-heartland and plays a key role in the production and export of fruit and vegetables to Europe. Thanks to modern cultivation methods, sustainable innovations and a strong logistical position, Agadir’s agri-sector offers attractive opportunities for entrepreneurs and investors.