Why Casablanca is attractive for a B&B investment
Casablanca is not only a leisure destination. It is the economic heart of Morocco, which can create year-round demand from business travelers, diaspora visitors, event guests and domestic travelers. That makes it a strong city for investors who want to operate a property as a short-stay or B&B concept.
What Maroq can manage end to end
- Acquisition support — area selection, property screening, viewings, negotiation and notary process support.
- Furnishing and styling — design, furniture, equipment, photography and rental-ready delivery.
- Rental operations — pricing strategy, listing management, booking calendar and guest communication.
- Maintenance and housekeeping — cleaning, inspections, minor repairs and vendor coordination.
- Reporting — occupancy, revenue, costs and optimization actions.
Step-by-step from purchase to profitable operation
- Define your investment goal: cash flow, appreciation or both.
- Build a realistic budget including purchase costs, furnishing, reserve and management fees.
- Select a property with strong location and operational suitability.
- Perform legal and technical due diligence before closing.
- Prepare the property for market with professional design and listing setup.
- Launch operations with pricing rules, cleaning standards and guest processes.
- Optimize based on occupancy, reviews and cost control.
Return comes from two engines
The model combines operational cash flow and long-term real estate appreciation. For remote investors, local execution quality is essential. Maroq acts as the local operational partner to keep the property performing consistently.
10-year outlook for Casablanca — scenario based
There is usually no guaranteed official 10-year forecast for one property or neighborhood. A scenario model is more reliable for decision-making.
- Conservative — occupancy 40% to 48%, moderate rate growth, limited appreciation.
- Base case — occupancy 48% to 58%, professional operations, steady growth.
- Upside — occupancy 58% to 68%, premium positioning and stronger appreciation.
Illustrative 10-year appreciation math
- 2% average annual appreciation: 100 grows to about 122
- 4% average annual appreciation: 100 grows to about 148
- 6% average annual appreciation: 100 grows to about 179
Where to find forecasts and market data
- Bank Al-Maghrib and ANCFCC quarterly real estate price index and transactions
- Ministry of Tourism and ONMT tourism indicators and arrivals
- IMF and central bank communications for macro growth and inflation context
- STR data platforms such as AirDNA and Airbtics for occupancy and ADR indications
- Local property-level feasibility studies by Maroq for area and competition analysis
Conclusion
A property in Casablanca can become a strong B&B investment when it is operated as a hospitality product with professional local management. With Maroq handling acquisition, furnishing, rental management and maintenance, the investor gains a structured path to cash flow and long-term value growth.
