Category: General

Morocco is not the right choice for every entrepreneur. In this blog you’ll read in which situations doing business in Morocco is less logical and when other markets better match your scale, speed and risk profile.

Morocco offers interesting opportunities for entrepreneurs, but it is not automatically the best choice. In this blog you will read when doing business in Morocco makes sense — and when other markets may better match your strategy, scale and risk appetite.

Importing Moroccan products into the Netherlands offers many opportunities for entrepreneurs, but it also comes with obligations. Think import duties, VAT, rules of origin, HS codes, and the right documentation. Thanks to the EU association agreement with Morocco, many products can be imported at reduced or 0% duties, provided this is proven correctly. Good preparation, reliable suppliers, and knowledge of customs procedures are essential to avoid delays and extra costs.

Morocco’s construction sector offers major opportunities, but jobsite safety requires extra attention. Laws and regulations on occupational safety, permits and fire safety exist, but enforcement and day-to-day practice vary widely by region and contractor. For foreign companies, demonstrable HSE measures, clear documentation, strong communication and understanding local legislation are essential to prevent risks, delays and incidents. MAROQ supports this with sourcing and screening reliable partners, site audits, HSE documentation, permit checks and multilingual on-site support, so construction projects in Morocco can be delivered safely, controllably and professionally.

Marrakech is world-famous as a tourist destination, but the city is rapidly developing into a versatile economic hub. Beyond hospitality, sectors such as trade, manufacturing, the creative industry, logistics and business services are growing strongly. For entrepreneurs, Marrakech offers a unique combination of market access, infrastructure and an international network.

Agadir offers excellent opportunities for a specialized couscous bar thanks to tourism, a strong local food culture and growing demand for authentic Moroccan dishes. With clear positioning and a good location, this concept can successfully appeal to both tourists and local residents.

Morocco is developing into an attractive production location for private label products. With flexible manufacturing, short lead times to Europe, and rising quality standards, private label “Made in Morocco” offers strong opportunities for brands and entrepreneurs.

Agadir is rapidly developing into a versatile tourist destination on Morocco's Atlantic coast. With strong growth in international tourism, investments in infrastructure, and the rise of niches such as surf, wellness and eco-tourism, attractive opportunities are emerging for entrepreneurs and investors.

The European fashion market is under pressure. Margins are shrinking, customers expect sustainability and speed, and differentiation is more important than ever. At the same time, the need is growing for reliable production partners outside Europe—closer than Asia, more flexible and easier to manage. That’s where MAROQ comes in.

Agadir offers entrepreneurs plenty of opportunities in agro & food, fisheries, tourism and export. Thanks to its strategic location, strong production capacity and growing infrastructure the region is attractive for European companies that want to source, invest or expand.