Category: Tourism

Tangier feels African, Mediterranean and international at once. In this guide, discover the culture, history and architecture that make the city so layered—from kasbah and medina to modern boulevards.

Morocco attracts investors with growing cities, tourism and relatively attractive rental yields. But whether it is a “good plan” depends on location, rental model (long-term vs short-stay), legal checks and realistic costs.

Across Europe, many Moroccan communities trace their roots to the Rif. Learn how labor migration started, what languages were spoken, and how families built bridges across generations.

Fez is one of Morocco’s most authentic destinations: an ancient medina, world-class craftsmanship, and a timeless atmosphere. Discover what makes Fez special, what it’s famous for, and what travelers shouldn’t miss.

Morocco is easy for entrepreneurs to understand as “Morocco’s G7”: 7 core regions, each with its own trade logic. In the north you’ll find Tangier–Tetouan as the export and industrial gateway, and Nador/Oriental as a trade bridge with strong diaspora networks. Moving toward the center, Rabat–Salé–Kénitra provides policy, compliance and business certainty, while Casablanca–Settat is the commercial engine for scale, distribution and B2B deals. Further inland, Fès–Meknès offers craftsmanship and agro with strong origin stories, Marrakech/Middle Atlas runs on lifestyle, design and experience, and Souss–Massa (Agadir) is an export machine for agro, fish and processing with EU quality in its DNA.

Morocco is not the right choice for every entrepreneur. In this blog you’ll read in which situations doing business in Morocco is less logical and when other markets better match your scale, speed and risk profile.

Morocco offers interesting opportunities for entrepreneurs, but it is not automatically the best choice. In this blog you will read when doing business in Morocco makes sense — and when other markets may better match your strategy, scale and risk appetite.

Marrakech is world-famous as a tourist destination, but the city is rapidly developing into a versatile economic hub. Beyond hospitality, sectors such as trade, manufacturing, the creative industry, logistics and business services are growing strongly. For entrepreneurs, Marrakech offers a unique combination of market access, infrastructure and an international network.

Agadir is rapidly developing into a versatile tourist destination on Morocco's Atlantic coast. With strong growth in international tourism, investments in infrastructure, and the rise of niches such as surf, wellness and eco-tourism, attractive opportunities are emerging for entrepreneurs and investors.

Agadir offers entrepreneurs plenty of opportunities in agro & food, fisheries, tourism and export. Thanks to its strategic location, strong production capacity and growing infrastructure the region is attractive for European companies that want to source, invest or expand.